Positioning Matrix

Brand Essence: Athletic apparel for all body types, genders, and religions

Personality: Motivational, Empowering, Inclusive, Diverse, Bold

Values: Accessibility, Inclusivity, Proactiveness, Truth worthiness, Ambitious, Family-Oriented

Mission: “We're Gymshark. We exist to unite the conditioning* community.”

Benefits: Feeling empowered, High-quality, Fashionable, Fairly inexpensive compared to other brands

Positioning: Best brand for individuals who want to feel empowered, confident, and comfortable