Brand/Scenario: Oreo and World Wildlife Fund Collaboration

4P’s of Green Advantage:

• Planning

  • Determine the percentage of profit for Oreo that will be donated to the World Wildlife Fund

  • Limit the amount of waste in packaging (ie. make Oreo packaging biodegradable and/or recyclable)

  • Promote panda adoption to further advocate for wildlife protection

• Processes

  • Make packaging out of sustainable and/or recycled materials

  • Use plant-based products to make fully vegan Oreos

  • Through social media, bring societal focus to the endangerment of wildlife

  • Hold pop-up events near local zoos

• Products

  • Fully vegan Oreo: half vanilla, half chocolate

  • Free t-shirt made of bamboo with the adoption of a panda

  • New fully sustainable Oreo packaging

• Promotions and Co-Creation Campaign

  • Instagram and Facebook posts showing off the new Oreo cookie

  • Short-form reels of footage from the wildlife habitats of Pandas

  • Co-Creation: Social Media Contests

    • Consumers design the artwork that will be on the new Oreo packaging, have consumers vote on their favorite, the winner receives a lifetime’s worth of Oreo's and a free Panda t-shirt with their design on it

    • Consumers film reels of them taste testing the new Oreo’s with various plant-based milks, trying to find the best one that pairs well with the vegan Oreos, consumers will vote on their favorite milk, participating influencers receive some sponsorship compensation along with a year’s supply of the vegan Oreo’s and their favorite plant-based milk